Monday, 24 November 2014

Godzilla US Blockbuster Case Study


Production Company
LEGENDARY PICTURES

Distributed by
WARNER BROS.

Budget
$160 MILLION

Box Office
$525 MILLION

Release
MAY 16 2014
US



Science Fiction Monster Film
Bryan Cranston, Aaron Taylor Johnson, Ken Watanabe
12A Certificate



Marketing:
-Godzilla Movie Twitter Account: Giveaways
-Online articles using real life mysteries of the earth like the infamous burning 'Door to hell', and describing something dangerous going on within the Earth's core which is incorporated into Godzilla.
-Godzilla Movie Facebook account: Photos and giveaways.
-Reboot
-Previous Franchise
-Existing Fanbase: Comics and film
-Trailers showed very little: Not Godzilla, only his roar, to get people hyped up.
-Asian-specific trailers. More concentration on origin region.

Reviews:
-The issue when approaching Godzilla is that it's a semi-decent film with a long laundry list of problems. - The good the bad and the insulting.

Awards:
-4: 15th Golden Trailer award

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